Successful small business blogging – how to do it right

Joanna Michaels, Director
Blogging is a powerful marketing tactic that shouldn’t be ignored. But does every small business need a blog? And what are the benefits of small business blogging?

It provides your brand with a ‘voice’ and is a great way to reach out and communicate with your existing and potential clients. Research shows that startup businesses that implement a small business blog generate 126% more leads that those which don’t engage in such activity.

Publishing a regular blog allows even the smallest businesses to effectively incorporate the idea of multi-channel marketing to help extend its reach. This happens when the content created for the purpose of the blog is being distributed via other marketing channels, such as Newsletter, Linkedin updates or Tweets.

Regardless of the type of industry you are in, you can create sensational content that will engage your readers and keep them coming back for more. Even the most ‘boring’ industries can reap the benefits of small business blogging and make their brand more appealing to their prospects.

However, in order for this to happen, one should follow the best practice for small business blogging, i.e:

  • Define your target audience and ensure that your posts are tailored to the needs, wants and expectations of this specific group. Answer questions and solve problems so your content is perceived as valuable.
  • Write attention grabbing headlines that can encourage social sharing and clicks
  • Develop content that talks about relevant subjects from an innovative angle and don’t shy away from showing your personality and passion for the subject. This approach will help you to stand out and set you apart from the competition
  • Stay committed and add fresh content to your blog on a regular basis and promote your blog continuously. Promoting your existing posts on an on-going basis is as important as regularly producing new content.
  • Carry out the blogging activity with a clear strategy in mind, enabling your blog to fulfil its business purpose, whether it is to drive traffic, generate links, faciliate conversations or gain email subscriptions.

Need help with your small business blog? Contact us today for an informal chat.

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