Seven Ways to Better Time Management of Social Media Marketing

Joanna Michaels, Director

Learn how to better manage your valuable time while using social media for your business.

We live in times where customers expect brands to be on social media platforms. Last year’s study by Hubspot revealed that today’s consumers anticipate most brands to be active on at least three to four social media platforms. The study showed that 95% of Milennials and 87% of Gen X’ers (30-44 year-olds) expect brands to have a Facebook presence. Expectations were slightly reduced when it came to Twitter, with 80% of Milennials and 77% of Gen X’ers anticipating brands to have a presence there. The expectations dropped even further in terms of Instagram, Pinterest, YouTube and Google+, with only about 50% of those polled expecting brands to be on these social media platforms.

But what does this demanding approach mean for your business if it isn’t the size of L’Oreal or Cadbury, and can’t dedicate a whole marketing department to look after your social media marketing? What if you are a small business owner who doesn’t have the luxury of passing duties off to department managers and instead spends his day constantly juggling multiple hats?

Luckily, there are some effective ways of planning ahead and making your time spent on social media more efficient. You can organize your social networks activity and save time (and money!) with these seven tips:

1. One platform at time. It is much better to be effective using one social media platform than to use several of them poorly. Choose the channel based on where most of your customers and prospects are.

2. Time is money! Set a dedicated time a day for your social media updates, even as little as 10mins a day will make a difference. Use that time to share your posts, engage and monitor conversations.

3. Get ahead with scheduling. Make friends with automation tools like Buffer or Hootsuite and schedule new content posts. But don’t consider it a done deal! Pre-scheduled content is a great idea, as long as it is mixed with live interaction.

4. Take advantage of other tools. Using additional automation tools will help you to spend your time more efficiently. Some of my favorites:

SumAll– it will track your day-to-day social media growth and send you all stats via daily email

Sway – a content recommendation tool that will prepare content suggestions for you, based on posts you’ve shared in the past, interests of your followers and the genre of your brand.

Followerwork – great tool that will help you to figure out the ideal time to post on social networks for maximum effect

5. Create Social Media objectives. Setting goals and accountability is the key to your social success. Align your plan with specific actions that will help you to achieve (and hopefully exceed) your objectives.

6. Think content calendar. This will help you to share more quality updates. Example: if your goal is to post 3 times a day, plan what each post will be, i.e. one may be sharing your new blog entry, one promoting your services/products and one sharing a piece of news from relevant source.

7. Set up Topic Alerts. Instead of spending your valuable time on researching relevant industry news, set up a Google Alert for specified topics of your interest. Relevant content will be delivered straight to your inbox and you can select what info to share with your followers.

When working on your social media presence remember that social is a patience game, which may be a bitter pill to swallow to many small business owners. The main aim of social media marketing is to establish trust and loyalty, deliver outstanding customer service and build a social media tribe (community) that loves and promotes your brand. But such ‘return on relationships’ takes time.

Need help with managing your social media presence? Get in touch.

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