SEO for small business. What is it and why it so difficult?
Joanna Michaels, Director
The benefits of SEO for small business cannot be underestimated. This is because, you as the business owner, want to provide your site visitors with a quality user experience so that they come back to your site, buy from you and recommend your business to others. But that’s not all. You also want to feed the right information to search engines, like Google or Bing, so that your site will get to the top of the search results.
Search Engine Land ( an online source of search engine industry news and trends in search marketing) defines Search Engine Optimisation (SEO) in the following way:
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
In other words, SEO stands for all efforts that are focused on ensuring that your content is getting the optimal number of searches in the main search engines.
That’s what makes SEO for small business one of the most powerful digital tools. Due to its ability to get your information in front of a highly targeted audience, at the very moment when they are looking for the product or service you offer online.
So why is SEO so difficult? Well, let me rephrase this slightly- why is SEO so difficult for small business?
You don’t keep up with updates– without a dedicated SEO specialist on board, it is hard to keep up to date with Google’s frequent algorithm changes.
You have a limited budget- unfortunately, with SEO you need to spend in order to make money. What is more, you will need to keep on spending as SEO is simply a never-ending process. It is a long-term investment. An investment with a high return. Bigger budgets allow better human resources and more powerful softwares. Small businesses often use only limited, free SEO tools which makes competing with large brands even harder.
You have other priorities– SEO related tasks, i.e. blogging (and creating other content), optimising web pages and obtaining relevant external links require a lot of time.
The theory of seniority – Google gives more trust towards long-standing websites, and therefore better rankings. It takes time for new businesses to establish authority and start ranking. Another thing that matters here is the size of your site. The fewer pages on your site, the fewer keywords that you can optimise for ,resulting in fewer opportunities to be picked up by search engines.
Like what you’re reading? Explore our other posts on SEO for small business here.
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