Pinterest for business: 11 Success Tips

Joanna Michaels, Director

Are you finding it challenging to build a strong Pinterest presence for your business? Does it feel like you are not making the most of this social network? Using Pinterest for business doesn’t have to be a struggle.

In this post, we will explore some ‘best practice tips’ on how to use this popular platform to grow your audience and reap the rewards. Establishing a strong Pinterest presence, through increased number of followers, likes, comments, shares and clicks will help to drive more traffic to your site, increase leads and therefore sales.

1. Get Creative

It seems that Pinterest would be an obvious choice for highly visual brands. However, with a bit of creativity, even a less visual business can take advantage of this platform.

For instance, instead of letting the lack of visual material stop you from pinning, you may create boards with relevant images that are aligned with your brand message.

If you have enough time on your hands to create your own branded images, consider these fantastic resources gathered by Buffer that will help you to do it.

2. Promote your Pinterest Presence

When using Pinterest for business, remember to include a Pinterest icon in a visible place on your site.  You can display these icons on your sidebar, header and footer. This way your web visitors can easily click through to your Pinterest page. Equally, you may consider adding a profile widget to your site. Profile widgets allows showcasing of up to 30 of your latest pins and provides a more engaging image of your activity.

You may also consider embedding your Pinterest boards within a body of relevant blog posts on your website.

3. Pin Frequently

Sharing pins on a regular basis will help to build a strong following for your brand, so make sure your Pinterest efforts are consistent.

4. Share relevant pins by others

Don’t rely exclusively on your own images and posts, balance your branded pins with images from other sources, especially highly-popular pinners that are relevant to your niche.

Repining other users pins shows that you want to provide your followers with the most relevant content from a variety of sources, additionally, it will allow you to position your brand in front of larger audiences and increase your reach.

5. Comment on Popular Pins

Remember that like any other social media platform, Pinterest is about being social, so don’t shy away from engaging with others in relevant communities.

Pay attention to the ‘Popular Pins’ section. This is where the most re-pinned and liked Pinterest posts are gathered together. You can draw attention to your brand and show your passion and expertise within a particular subject by contributing a valuable comment or a thought-provoking question.

Note: Be aware of Pinterest anti-spamming policy and don’t share more than 3 comments a day.

6. Optimize your pins

To ensure that your Pinterest content can be found by relevant users, take time to optimise your posts and boards. Use phrases that are keyword rich and specific.

Note: When optimising your posts, avoid keyword stuffing and ensure you use quality text with helpful pin descriptions.

7. Grab the attention of influencers by mentioning them in your posts

Use your posts as an opportunity to connect with key influencers within your niche. You may mention their recent blog or video. This may lead to further interaction and opportunities for collaboration.

8. Integrate your social media efforts

If your brand has already established its presence on other social media channels, make sure you connect these networks to your Pinterest account. That way your Twitter followers and Facebook fans can easily join your Pinterest tribe.

9. Follow relevant users

Identify Pinterest users with similar interests and follow them. Go to your Pinterest search bar and type the keyword that you are interested in. Pinterest will then provide you with a list of pins, pinners and boards that contain your chosen keyword. Be patient, the more you follow, the more users will follow you back.

10. Avoid pin overload

To keep your current followers happy and in order to gain new ones, avoid sharing a large number of pins in one go. Instead, spread your content through posting on a regular basis.

11. Remain relevant

Ensure that your board titles truly reflect the content you share. Posting irrelevant pins is the first step to losing followers on Pinterest. Once you choose a specific topic for your board, stick to it.

Over to you

We hope our tips will help to make your Pinterest journey more productive and enjoyable

If you need more help with managing your social media presence on Pinterest, do not hesitate to get in touch with Beyond Social Buzz.

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