Does your small business need SEO?

Joanna Michaels, Director

Does your small business need SEO? Well, it depends on your answer to the following question: Does your small business have customers that search online for products or services like the ones you offer? If the answer is yes, then you need to invest in SEO efforts.

The recent hype about the power of social media made some believe that SEO was losing its importance. But SEO is really far from dead and based on the way it has been developing it is unlikely to lose its significance in the foreseeable future.

There is simply no such thing like ‘passing crowd’ on the Internet. Therefore a scenario where a potential customer will find your site, by randomly browsing the web is very unlikely.

Unless you undertake a planned effort to be found online, no one will go beyond the second page of Google and persevere to find your business at the bottom of page fifteen.

Small business owners increasingly appreciate the importance of having a business website and active social media profiles, yet when it comes to SEO, a certain level of confusion remains. Social media, branding and other marketing strategies are vital, when it comes to complementing and strengthening SEO, but they cannot replace it.

Research show that SEO delivers the highest ROI, when compared with other forms of digital marketing, such as PPC advertising, social media marketing or email marketing programmes. It is the top marketing tool for pulling in prospects and can help immensely with boosting conversion rates.

But good SEO is not just about getting top rankings and boosting site traffic and page views. It is about converting all these elements into paying customers.

So when should you start using SEO?

Ideally, as soon as you start planning the website for your business, its structure and content management system. The two, website creation and SEO should work in tandem. Although a good SEO consultant can help a lot, even if you create the site first and then decide to invest in SEO, but it will take much more effort, time and money to get it done later.

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