Why blog? Discover 5 benefits of business blogging

Joanna Michaels, Director

I had a client asking me the other day about the benefits of business blogging, so I decided to write a blog post about it. If you are trying to explain the benefits of business blogging to your colleague, boss or a business partner, I hope this post will help.

Increasing website traffic

So, your website address is known to your customers, but what about other users that at this very moment are searching online for answers and solutions that your business provides? For example, every time a skin clinic shares a blog about looking after a specific skin problem, it creates an opportunity for someone researching such information online to find these posts, get answers to their questions, and finally, learn who the business is.

The more blog posts, containing valuable and relevant content to the target audience that are created, the more opportunities you have to introduce your business to a potential new client. In a nutshell, the best business blogs answer common questions their customer and potential customers have and countless such opportunities can be found online.

Positioning your business as an expert source of knowledge

No matter how small your project, Blogging for small business can help you to build trust. Sharing valuable insights that are relevant to your target audience brings the additional benefit of establishing your business as a source of expert knowledge.

This is especially beneficial for small businesses and solopreneurs in terms of gaining credibility to effectively compete with bigger rivals.

Developing interactive community

When discussing the benefits of business blogging, we cannot forget about the great opportunity to connect with site visitors and make them a part of an interactive online community. Your blog can encourage engagement and create conversations by simply allowing comments and feedback. Remember to respond to all received comments, show appreciation and enhance your content by implementing feedback received from your audience, i.e. you may write a new post based on questions or feedback received from your audience.

Blogging for small business when building on quality and interaction, will inspire visitors to want to stay connected to your brand and subscribe to your newsletter.

Inspiring your social media content

To maximize the benefits of business blogging, your blog and social media activity should have a close, symbiotic relationship. Use social media networks to promote your blog and drive traffic to it.

What is more, you should use your blog posts to feed your social media content by including engaging quotes, statistics and statements and sharing them in the form of social media updates.

I hope you found this post beneficial and if you have any further questions about business blogging or if you require some support with your blogging efforts, please contact us on, we would be happy to help.

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